Growing up in Connecticut my love for the adventure the mountains and fascination with the West was unusual and started to build as I became a teenager. I still remember pouring over Patagonia catalogues and issues of Powder carefully cutting out my favorite photos and using them to decorate my room. I turned my pre-adolescent knack for typical sports like soccer and basketball turned into an adolescent obsession with cycling and skiing. In 1995 I attended the Pacific Crest Outward Bound school in the North Cascades and at that point I knew I would move West. As a natural endurance athlete I became a competitive cyclist, freeskier, and triathlete and found that adventure was a necessary part of a balanced life for me.
I also received by first camera in high school and learned to frame, shoot using an analogue camera and used the lost art of darkroom techniques to dodge and burn my photos. I still have some amazing work I shot in black and white that I vow one day to scan and bring to this site. Coming from a family of technologists and early adopters I got my first digital camera in 1997 when I left Connecticut to attend the University of Colorado. The pictures we’re horrible but it was clear where things we’re heading. Today I enjoy focusing on candid travel photography with some occasional breaks from skiing or riding to shoot friends.
With the Internet clearly at an inflection point it seemed like an obvious choice to go for a Computer Science degree from the University of Colorado. Of course by the time I graduated in 2001 the bubble had burst and the nation was in a panic from the attacks on 9/11. Despite the poor economic factors I was able to launch a career in Financial Research and Information software with Wall Street on Demand (now Markit on Demand). Working with a funded startup out of college was incredible learning experience and allowed me to navigate a number of roles for the 10+ years there. I was able to work in developer, architect, project and account management roles and understand how to scale and operate a mid-size SAAS company.
I also came inspired working with visual designers, and understanding the creative process. I spent some time working in the agency space when Crispin Porter + Bogusky moved into town and also started to become familiar with emerging trends in digital marketing. The fast paced world of agency life came at a time when agile methodologies and rapid prototyping we’re emerging as innovation models. Working increasingly in leadership roles I learned to help build out teams that implement not only the approach, but foster the culture themselves.
In 2009 with trends showing Social Enterprise space emerging as a economic engine I was excited to join a small software company focused on “Great Causes”. After taking over the CEO seat I was able to help establish HiDef as the leading Digital Agency for Social Enterprises, Non Profits, and Cause Marketing campaigns. Leading up business development efforts I grew the company average rate of 60% annual revenue and over 200% annual earnings growth. I was able to reinveste earnings into establishing health, life, 401k, vacation and sabbatical benefits as well as innovation and incubation strategies. HiDef is one of Denver and the Nations fastest and best places to work, thanks to Adam’s careful balance of goals and culture.
Today I am passionate about helping startups, brands, and entrepreneurs refine and disrupt their own models and thinking.